What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Status: New
Coursera Instructor Network
GenAI for Sales Proposals and Presentations
Skills you'll gain: AI Personalization, Proposal Writing, Sales Presentations, Sales Strategy, Generative AI Agents, Presentations, Storytelling, Data Storytelling, Sales Process, Prompt Engineering, Personalized Service, Market Research, Data-Driven Decision-Making, Microsoft PowerPoint, Content Creation, Data Visualization
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Google Cloud
Serverless Data Processing with Dataflow: Foundations em Português Brasileiro
Skills you'll gain: Dataflow, Serverless Computing, Data Pipelines, Identity and Access Management, Cloud Security, Google Cloud Platform, Data Integration, Data Processing, Cloud Storage, Containerization
Intermediate · Course · 1 - 3 Months
Google Cloud
Redacting Confidential Data within your Pipelines in Cloud Data Fusion
Skills you'll gain: Data Loss Prevention, Personally Identifiable Information, Data Pipelines, Cloud-Based Integration, Cloud Storage, Data Security, Data Integration, Data Transformation
Advanced · Project · Less Than 2 Hours
Status: Free
Coursera Project Network
Comment Créer des Réponses Automatisées pour Facebook Ads
Skills you'll gain: Advertising, Advertising Campaigns, Facebook, Online Advertising, Marketing Automation, Paid media, Social Media Management, Target Audience, Automation
Intermediate · Guided Project · Less Than 2 Hours
Status: New
Status: Free Trial
University of Maryland, College Park
Digital Marketing Capstone
Skills you'll gain: Marketing Budgets, Competitive Analysis, Customer Acquisition Management, Online Advertising, Digital Marketing, Marketing Strategies, Social Media Campaigns, Customer Retention, Marketing Analytics, Marketing, Advertising Campaigns, Performance Metric, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Peer Review, Target Audience
Intermediate · Course · 1 - 4 Weeks
Google Cloud
Responding to Cloud Logging Messages with Cloud Functions
Skills you'll gain: Cloud Management, Google Cloud Platform, Cloud Development, Virtual Machines, Serverless Computing, Event-Driven Programming
Beginner · Project · Less Than 2 Hours
Google Cloud
Modularizing LookML Code with Extends
Skills you'll gain: Looker (Software), Google Cloud Platform, Data Mart, Maintainability, Data Mapping
Intermediate · Project · Less Than 2 Hours
Google Cloud
Develop No-Code Chat Apps with AppSheet
Skills you'll gain: Application Deployment, Google Cloud Platform, Cloud Applications, Google Workspace, Application Development, Automation, Command-Line Interface
Beginner · Project · Less Than 2 Hours
Google Cloud
Introduction to Google Workspace Administration - Español
Skills you'll gain: User Provisioning, Google Workspace, User Accounts, Role-Based Access Control (RBAC), Cloud Services, Identity and Access Management, Collaborative Software, Configuration Management
Beginner · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
خدمات عروض غوغل التقديمية
Skills you'll gain: Google Workspace, Technical Communication
Beginner · Guided Project · Less Than 2 Hours
Google Cloud
Encoder-Decoder Architecture - Italiano
Skills you'll gain: Tensorflow, Keras (Neural Network Library), Machine Learning, Deep Learning, Natural Language Processing, Artificial Neural Networks
Advanced · Course · 1 - 4 Weeks
Google Cloud
Caching and Datagroups with LookML
Skills you'll gain: Looker (Software), Performance Tuning, Query Languages, Data Management, Data Warehousing
Intermediate · Project · Less Than 2 Hours

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In summary, here are 10 of our most popular google ads courses

GenAI for Sales Proposals and Presentations: Coursera Instructor Network
Serverless Data Processing with Dataflow: Foundations em Português Brasileiro: Google Cloud
Redacting Confidential Data within your Pipelines in Cloud Data Fusion: Google Cloud
Comment Créer des Réponses Automatisées pour Facebook Ads: Coursera Project Network
Digital Marketing Capstone: University of Maryland, College Park
Responding to Cloud Logging Messages with Cloud Functions: Google Cloud
Modularizing LookML Code with Extends: Google Cloud
Develop No-Code Chat Apps with AppSheet: Google Cloud
Introduction to Google Workspace Administration - Español: Google Cloud
خدمات عروض غوغل التقديمية: Coursera Project Network

Google Ads Courses