What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Google Cloud
Online Data Migration to BigQuery using Striim
Skills you'll gain: MySQL, Google Cloud Platform, Data Migration, Database Management, Big Data, Extract, Transform, Load, Data Pipelines
Beginner · Project · Less Than 2 Hours
Google Cloud
Introduction to Large Language Models - Deutsch
Skills you'll gain: Prompt Engineering, Large Language Modeling, Generative AI, Application Development, Google Cloud Platform, Performance Tuning
Beginner · Course · 1 - 4 Weeks
Google Cloud
Introduction to Image Generation - Português Brasileiro
Skills you'll gain: Generative AI, Image Analysis, Google Cloud Platform, Deep Learning, Unsupervised Learning, Machine Learning Methods, Applied Machine Learning
Beginner · Course · 1 - 4 Weeks
Google Cloud
Adding an Apigee X Environment and Group
Skills you'll gain: Application Deployment, API Gateway, Cloud API, Application Programming Interface (API), Virtual Environment, Multi-Tenant Cloud Environments, Cloud Hosting
Beginner · Project · Less Than 2 Hours
Google Cloud
Transformer Models and BERT Model - 日本語版
Skills you'll gain: Natural Language Processing, Large Language Modeling, Artificial Neural Networks, Deep Learning
Advanced · Course · 1 - 4 Weeks
Google Cloud
Service Directory: Qwik Start
Skills you'll gain: Google Cloud Platform, Cloud Services, Cloud API
Beginner · Project · Less Than 2 Hours
Google Cloud
Create Image Captioning Models - Español
Skills you'll gain: Generative AI, Image Analysis, Deep Learning, Computer Vision, Applied Machine Learning
Advanced · Course · 1 - 4 Weeks
Google Cloud
Running a MongoDB Database in Kubernetes with StatefulSets
Skills you'll gain: Kubernetes, MongoDB, Docker (Software), Containerization, Scalability, Cloud Platforms, NoSQL, Google Cloud Platform
Intermediate · Project · Less Than 2 Hours
Google Cloud
Secure Software Supply Chain: Create and Use Cloud Workstations
Skills you'll gain: Cloud Development, Cloud Management, Cloud Computing, Secure Coding, Google Cloud Platform, System Configuration, Cloud Security, Virtual Machines
Beginner · Project · Less Than 2 Hours
Google Cloud
Integrate Search in Applications using Vertex AI Agent Builder
Skills you'll gain: Web Analytics and SEO, Google Cloud Platform, Enterprise Application Management, Generative AI, Cloud Applications, Web Scraping, Data Store, Web Applications
Beginner · Project · Less Than 2 Hours
Google Cloud
Unleash Team Potential: Assess Learning Needs Using GenAI
Skills you'll gain: Team Performance Management, Generative AI Agents, Gap Analysis, People Development, Training Programs, Talent Management, Team Management, Performance Analysis, Innovation, Needs Assessment, Decision Support Systems, Business Solutions
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Packt
Advanced Generative Adversarial Networks (GANs)
Skills you'll gain: Generative AI, Image Analysis, PyTorch (Machine Learning Library), Artificial Neural Networks, Deep Learning, Tensorflow, Keras (Neural Network Library), Google Cloud Platform, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Jupyter, Matplotlib, NumPy
Advanced · Course · 3 - 6 Months