What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Google Cloud
Introduction to Vertex AI Studio - Bahasa Indonesia
Skills you'll gain: Generative AI, Prompt Engineering, Google Cloud Platform, Usability
Beginner · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Comment Créer des Réponses Automatisées pour Facebook Ads
Skills you'll gain: Advertising, Advertising Campaigns, Facebook, Online Advertising, Marketing Automation, Paid media, Social Media Management, Target Audience, Automation
Intermediate · Guided Project · Less Than 2 Hours
Google Cloud
Modularizing LookML Code with Extends
Skills you'll gain: Looker (Software), Google Cloud Platform, Data Mart, Maintainability, Data Mapping
Intermediate · Project · Less Than 2 Hours
Status: Free
Google Cloud
Enabling Sensitive Data Protection Discovery for BigQuery
Skills you'll gain: Data Management, Data Loss Prevention, Data Security, Google Cloud Platform, Personally Identifiable Information, Big Data, Identity and Access Management
Intermediate · Project · Less Than 2 Hours
Google Cloud
Deploy a Streamlit App Integrated with Gemini Pro on Cloud Run
Skills you'll gain: Cloud Development, Google Cloud Platform, Cloud Applications, Application Deployment, Application Programming Interface (API), Cloud API, Platform As A Service (PaaS), Application Development, Artificial Intelligence
Intermediate · Project · Less Than 2 Hours
Google Cloud
Introduction to Google Workspace Administration - Español
Skills you'll gain: User Provisioning, Google Workspace, User Accounts, Role-Based Access Control (RBAC), Cloud Services, Identity and Access Management, Collaborative Software, Configuration Management
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of Maryland, College Park
Making Evidence-Based Strategic Decisions
Skills you'll gain: Digital Transformation, Data-Driven Decision-Making, Business Transformation, Employee Engagement, Analytics, Data Quality, Strategic Decision-Making, Technology Strategies, Microsoft Power Platform, Data Analysis, Advanced Analytics, Big Data, Business Modeling, Artificial Intelligence, Competitive Analysis, Deep Learning
Beginner · Course · 1 - 3 Months
Google Cloud
Encoder-Decoder Architecture - Italiano
Skills you'll gain: Tensorflow, Keras (Neural Network Library), Machine Learning, Deep Learning, Natural Language Processing, Artificial Neural Networks
Advanced · Course · 1 - 4 Weeks
Google Cloud
Introduction to Vertex AI Studio - 繁體中文
Skills you'll gain: Prompt Engineering, Generative AI, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Applied Machine Learning, Performance Tuning
Beginner · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
University of Maryland, College Park
Digital Marketing Capstone
Skills you'll gain: Marketing Budgets, Competitive Analysis, Customer Acquisition Management, Online Advertising, Digital Marketing, Marketing Strategies, Social Media Campaigns, Customer Retention, Digital Advertising, Marketing Analytics, Marketing Effectiveness, Advertising Campaigns, Strategic Marketing, Performance Metric, Customer Analysis, Market Analysis, Data-Driven Decision-Making, Peer Review, Target Audience
Intermediate · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
خدمات عروض غوغل التقديمية
Skills you'll gain: Google Workspace, Technical Communication
Beginner · Guided Project · Less Than 2 Hours
Status: New
Coursera
YouTube Optimization: Grow Your Presence
Skills you'll gain: Content Performance Analysis, Search Engine Optimization, Web Analytics, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Content Strategy, Marketing Channel, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Revenue Management
Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular google ads courses

Introduction to Vertex AI Studio - Bahasa Indonesia: Google Cloud
Comment Créer des Réponses Automatisées pour Facebook Ads: Coursera Project Network
Modularizing LookML Code with Extends: Google Cloud
Enabling Sensitive Data Protection Discovery for BigQuery: Google Cloud
Deploy a Streamlit App Integrated with Gemini Pro on Cloud Run: Google Cloud
Introduction to Google Workspace Administration - Español: Google Cloud
Making Evidence-Based Strategic Decisions: University of Maryland, College Park
Encoder-Decoder Architecture - Italiano: Google Cloud
Introduction to Vertex AI Studio - 繁體中文: Google Cloud
Digital Marketing Capstone: University of Maryland, College Park

Google Ads Courses