What are the best content writing courses on Coursera?

Popular courses include The Strategy of Content Marketing from UC Davis and Good with Words: Writing and Editing from the University of Michigan . These programs teach how to plan, write , and optimize content for web , marketing , and business communication.

Can I learn content writing for free on Coursera?

Yes. Many content writing courses offer a free audit option, which allows you to access video lessons and reading materials at no cost. You’ll need to upgrade or apply for financial aid to complete graded assignments or earn a certificate.

What will I learn in a content writing course?

You’ll learn how to write clearly and persuasively for online audiences, structure articles and blog posts, apply SEO strategies, and develop a consistent tone and brand voice. Some courses also cover editing , storytelling , and content strategy .

Do I need a writing background to take a content writing course?

Not at all. Many Coursera courses are designed for beginners and guide you through writing basics and digital best practices. More advanced learners can focus on specialized topics like UX writing, email copy, or B2B content.

Can Coursera’s content writing courses help me get a job or freelance work?

Yes. Content writing is a growing field across industries like marketing , publishing , tech, and e-commerce . A Coursera course can help you build writing samples, strengthen your portfolio, and earn certificates that show your skills to clients or employers.

Top Content Writing Courses - Learn Content Writing Online

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Find the Best Content Writing Course for Your Goals

Status: Free
Coursera Project Network
Cómo hacer publicidad en instagram
Skills you'll gain: Instagram, Social Media Management, Social Media, Advertising, Social Media Marketing, Social Media Campaigns, Social Media Content, Digital Advertising, Marketing Materials, E-Commerce, Customer Engagement
4.3
Rating, 4.3 out of 5 stars
26 reviews
Intermediate · Guided Project · Less Than 2 Hours
Coursera Project Network
SQL CASE Statements
Skills you'll gain: PostgreSQL, SQL, Query Languages, Data Transformation, Data Manipulation, Database Development
4.5
Rating, 4.5 out of 5 stars
30 reviews
Advanced · Guided Project · Less Than 2 Hours
Status: Free Trial
Microsoft
Data Visualization and Reporting with Generative AI
Skills you'll gain: Data Storytelling, Data Presentation, Dashboard, Interactive Data Visualization, Data Visualization, Infographics, Data Visualization Software, Business Reporting, Data Ethics, Data-Driven Decision-Making, Generative AI, Web Content Accessibility Guidelines, Artificial Intelligence
4.6
Rating, 4.6 out of 5 stars
9 reviews
Intermediate · Course · 1 - 4 Weeks
Edureka
Introduction to Midjourney
Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Creative Design, Content Creation
3.6
Rating, 3.6 out of 5 stars
20 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Build Customizable Sales Presentation Graphics using Canva
Skills you'll gain: Data Visualization, Sales Process, Sales Presentations, Customer Relationship Management (CRM) Software, Target Market, Target Audience, Market Analysis, Presentations, User Accounts
4.7
Rating, 4.7 out of 5 stars
26 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: New
Status: Free Trial
University of Maryland, College Park
Fundamentals of Digital Marketing
Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Consumer Behaviour, Cross-Channel Marketing, Marketing, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Psychology, Network Model
4.9
Rating, 4.9 out of 5 stars
7 reviews
Beginner · Course · 1 - 3 Months
Coursera Project Network
Social Media Campaigns with AI: From Strategy to Design
Skills you'll gain: Prompt Engineering, Canva (Software), Social Media Campaigns, Instagram, Social Media Marketing, Social Media Content, Social Media Strategy, Content Creation, Branding, ChatGPT, Generative AI Agents, Design Elements And Principles, Data Import/Export
Intermediate · Guided Project · Less Than 2 Hours
Coursera Instructor Network
Automated Report Generation with Generative AI
Skills you'll gain: Report Writing, Digital Transformation, Automation, Generative AI, Business Reporting, Performance Reporting, Business Process Automation, Organizational Skills, Operational Efficiency, Artificial Intelligence, Data Analysis, Data Integrity
4
Rating, 4 out of 5 stars
39 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of California, Irvine
English for Running a Successful Business
Skills you'll gain: English Language, Entrepreneurship, Business Communication, Sales, Project Management, Verbal Communication Skills, Corporate Sustainability, Grammar, Writing, Business, Business Reporting, Vocabulary
4.8
Rating, 4.8 out of 5 stars
29 reviews
Mixed · Course · 1 - 4 Weeks
Status: New
Coursera Instructor Network
GenAI for Dynamic Advertising and Media Buying
Skills you'll gain: Pay Per Click Advertising, Google Ads, Advertising Campaigns, Media Buying, Content Performance Analysis, Online Advertising, Digital Advertising, Advertising, Generative AI Agents, Data Ethics, Campaign Management, Paid media, Marketing Automation, AI Personalization, Automation, Content Creation, A/B Testing, Budget Management
Intermediate · Course · 1 - 4 Weeks
Status: Free Trial
Simplilearn
Social Media Marketing
Skills you'll gain: Social Media Marketing, Social Media Campaigns, Content Performance Analysis, Social Media Strategy, Instagram, Facebook, Pinterest, Digital Advertising, Customer Engagement, LinkedIn, Brand Awareness, Content Creation, Target Audience
4.2
Rating, 4.2 out of 5 stars
6 reviews
Beginner · Course · 1 - 4 Weeks
Koç University
Doğrusal Cebir II: Kare Matrisler, Hesaplama Yöntemleri ve Uygulamalar / Linear Algebra II: Square Matrices, Calculation Methods and Applications
Skills you'll gain: Applied Mathematics, Linear Algebra, Differential Equations, Advanced Mathematics, Algebra, Mathematical Modeling, Mathematical Theory & Analysis
4.6
Rating, 4.6 out of 5 stars
27 reviews
Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular content writing courses

Cómo hacer publicidad en instagram: Coursera Project Network
SQL CASE Statements: Coursera Project Network
Data Visualization and Reporting with Generative AI: Microsoft
Introduction to Midjourney: Edureka
Build Customizable Sales Presentation Graphics using Canva: Coursera Project Network
Fundamentals of Digital Marketing: University of Maryland, College Park
Social Media Campaigns with AI: From Strategy to Design: Coursera Project Network
Automated Report Generation with Generative AI: Coursera Instructor Network
English for Running a Successful Business: University of California, Irvine
GenAI for Dynamic Advertising and Media Buying: Coursera Instructor Network

Content Writing Courses