What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Google Cloud
Reconciling Account Data with Cloud Spanner Change Streams
Skills you'll gain: Reconciliation, Dataflow, Google Cloud Platform, Big Data, Financial Data, Data Pipelines, Data Integration, Event Monitoring
Intermediate · Project · Less Than 2 Hours
Google Cloud
Understanding Your Google Cloud Costs en Français
Skills you'll gain: Google Cloud Platform, Cost Management, Expense Management, Billing & Invoicing, Dashboard, Billing, Accounting and Finance Software, Cloud Management, Google Sheets, Data Visualization, Resource Management, Identity and Access Management
Beginner · Course · 1 - 4 Weeks
Google Cloud
Trust and Security with Google Cloud - Français
Skills you'll gain: Distributed Denial-Of-Service (DDoS) Attacks, Cloud Security, Data Security, Cybersecurity, Cloud Infrastructure, Network Security, Google Cloud Platform, Information Privacy, Encryption, Data Governance, Identity and Access Management
Beginner · Course · 1 - 3 Months
Status: Free
Coursera Project Network
Cómo empezar con Facebook Commerce Manager
Skills you'll gain: Facebook, E-Commerce, Sales Management, Online Advertising, Digital Advertising, Product Knowledge, Social Media Marketing, Social Media, Product Promotion
Beginner · Guided Project · Less Than 2 Hours
Google Cloud
Provision Services with Google Cloud Marketplace
Skills you'll gain: Google Cloud Platform, Application Deployment, Database Management, Platform As A Service (PaaS), Cloud Computing, Infrastructure As A Service (IaaS)
Beginner · Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
App Deployment, Debugging, and Performance en Français
Skills you'll gain: Cloud-Native Computing, Cloud Applications, Infrastructure as Code (IaC), Application Deployment, Google Cloud Platform, Continuous Deployment, Application Development, Kubernetes, Docker (Software), CI/CD, Containerization, Performance Tuning, Cloud Computing, Serverless Computing, Debugging, Virtual Machines
Intermediate · Course · 1 - 3 Months
Google Cloud
Introduction to AI and Machine Learning on GC - Français
Skills you'll gain: Google Cloud Platform, Generative AI, MLOps (Machine Learning Operations), Cloud Infrastructure, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Cloud Computing, Machine Learning, Predictive Modeling, Natural Language Processing
Beginner · Course · 1 - 3 Months
Status: Free
DeepLearning.AI
Pair Programming with a Large Language Model
Skills you'll gain: Test Case, Code Review, Large Language Modeling, Software Development Tools, Software Documentation, Prompt Engineering, Debugging, Maintainability, Generative AI Agents
Beginner · Project · Less Than 2 Hours
Google Cloud
SingleStore on Google Cloud
Skills you'll gain: Dataflow, Google Cloud Platform, Data Pipelines, Database Development, Data Integration, Cloud Hosting, Query Languages, Data Management
Advanced · Project · Less Than 2 Hours
Google Cloud
Setting Up Cost Control with Quota
Skills you'll gain: Query Languages, Data Access, Database Management, Data Manipulation, Cloud API
Intermediate · Project · Less Than 2 Hours
Google Cloud
Introduction to Image Generation - Italiano
Skills you'll gain: Generative AI, Image Analysis, Data Modeling, Google Cloud Platform, Deep Learning, Mathematical Modeling, Physics
Beginner · Course · 1 - 4 Weeks
Status: Free
Google Cloud
Monitoring GKE with Datadog
Skills you'll gain: Application Deployment, Kubernetes, Google Cloud Platform, Containerization, Event Monitoring
Beginner · Project · Less Than 2 Hours