What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Status: Free
Google Cloud
Scale VM-Series to secure Google Cloud Networks
Skills you'll gain: Firewall, Cloud Security, Network Security, Google Cloud Platform, Infrastructure Security, Virtual Machines, Network Architecture, Computer Networking, Scalability, Web Applications
Advanced · Project · Less Than 2 Hours
Google Cloud
Using OpenTSDB to Monitor Time-Series Data on Cloud Platform
Skills you'll gain: Kubernetes, Google Cloud Platform, Containerization, Time Series Analysis and Forecasting, Data Store
Intermediate · Project · Less Than 2 Hours
Coursera Project Network
Node.js backend básico con buenas prácticas.
Skills you'll gain: Node.JS, Back-End Web Development, Package and Software Management, JavaScript Frameworks, Other Programming Languages, Javascript, Web Servers, Servers, Program Development, Development Environment
Beginner · Guided Project · Less Than 2 Hours
Google Cloud
Cloud Filestore: Qwik Start
Skills you'll gain: File Systems, File Management, Google Cloud Platform, Cloud Storage, Kubernetes, Data Storage, Cloud Services
Beginner · Project · Less Than 2 Hours
Google Cloud
Building and Debugging Cloud Functions for Node.js
Skills you'll gain: Debugging, Google Cloud Platform, Application Deployment, Cloud Development, Node.JS, Cloud Applications, Serverless Computing, Program Development, Integrated Development Environments, Software Development, Microsoft Visual Studio
Beginner · Project · Less Than 2 Hours
Google Cloud
App Engine: Qwik Start - Go
Skills you'll gain: Google App Engine, Application Deployment, Cloud Infrastructure, Google Cloud Platform, Go (Programming Language), Cloud Applications, Software Testing, Platform As A Service (PaaS)
Beginner · Project · Less Than 2 Hours
Google Cloud
Introduction to Vertex AI Studio - Português Brasileiro
Skills you'll gain:
Beginner · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Interests of the average Facebook User
Skills you'll gain: Target Audience, Facebook, Social Media, Persona Development, Social Media Marketing, Social Media Strategy, Customer Insights, Presentations, Web Analytics, Marketing Budgets
Intermediate · Guided Project · Less Than 2 Hours
Google Cloud
Clean Up Unused IP Addresses
Skills you'll gain: Cloud Management, IT Automation, Cloud Computing, Virtual Machines, Google Cloud Platform, Serverless Computing, TCP/IP
Intermediate · Project · Less Than 2 Hours
Coursera Project Network
AI Content with Make.com: Automate Instagram Reel Scripts
Skills you'll gain: Workflow Management, Social Media Content, Instagram, ChatGPT, Prompt Engineering, Generative AI, Marketing Automation, Content Creation, Automation, Google Docs, Social Media, Business Process Automation
Intermediate · Guided Project · Less Than 2 Hours
Google Cloud
Introduction to Responsible AI - 繁體中文
Skills you'll gain: Artificial Intelligence, Data Ethics, Governance, Accountability, Business Ethics, Generative AI, Business Priorities, Decision Making, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks
Google Cloud
Scanning User-generated Content Using the Cloud Video Intelligence and Cloud Vision APIs
Skills you'll gain: Serverless Computing, Google Cloud Platform, Cloud API, Image Analysis, Cloud Storage, Computer Vision, Big Data, Cloud Computing, Data Lakes
Intermediate · Project · Less Than 2 Hours

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In summary, here are 10 of our most popular google ads courses

Scale VM-Series to secure Google Cloud Networks: Google Cloud
Using OpenTSDB to Monitor Time-Series Data on Cloud Platform: Google Cloud
Node.js backend básico con buenas prácticas.: Coursera Project Network
Cloud Filestore: Qwik Start: Google Cloud
Building and Debugging Cloud Functions for Node.js: Google Cloud
App Engine: Qwik Start - Go: Google Cloud
Introduction to Vertex AI Studio - Português Brasileiro: Google Cloud
Interests of the average Facebook User: Coursera Project Network
Clean Up Unused IP Addresses: Google Cloud
AI Content with Make.com: Automate Instagram Reel Scripts: Coursera Project Network

Google Ads Courses