What is a business model?

A business model is a format of work structure that helps companies define the characteristics of their business. In a business model, a company states what they do and what they create, who they sell to and who buys it, and how much money they make versus how much it costs to produce profits. In other words, a business model helps a company determine how it will create value. Business models tell investors and customers how a particular company plans to solve certain business problems, and in doing so, what the potential upside of the business model might hold. If a company cannot live up to its business model, then it may choose to cease operations.

What is it important to learn about business models?

It's important to learn that business models are the modern assessment vehicle for how businesses are viewed. Learning about business models can help you articulate your own vision down the road when you have great ideas for businesses and need to interest investors in your idea. When a business forms, it needs to develop and make a case for a business model to gather the basic assumptions about the company's business goal. A business model can also help you learn what path a company will take to chase any potential work opportunity.

What careers can I work in by learning business models?

When you learn about business models, the knowledge you gain can help you find career work in technology companies, advertising agencies, financial consultancies, banking, manufacturing, and other fields. This is because researching, developing, and creating a business model requires insightful thought and analysis about the business opportunity, the target market, and the potential for the business model. As you learn about business models, you start to acquire tips and techniques that help define what the business is and in what direction it's headed. That knowledge can help you grow your career faster within a corporation or a startup.

How can taking online courses help me learn about business models?

Taking online courses to learn about business models is a smart way to gain real-world insights into how certain companies have evolved to bring their products into the world. You will be exposed to both business innovators and opportunistic dreamers who figured out a way to sell a business model to investors, customers, and the world at large. When you gain this knowledge, you'll have the tools to go out and develop your own business model to create your own success.

What are the benefits of taking an online Business Model course?

Online Business Model courses offer a convenient and flexible way to enhance your existing knowledge or learn new Business Model skills. With a wide range of Business Model classes, you can conveniently learn at your own pace to advance your Business Model career skills.

What Business Model courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Business Model, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Business Model Courses - Learn Business Model Online

Explore the Business Model Course Catalog

Starweaver
Fundamentals of Business Analysis
Skills you'll gain: Business Analysis, Scope Management, Business Requirements, Stakeholder Management, Change Management, Systems Analysis, Business Process, Process Analysis, Quality Management, Project Management, Solution Delivery, Needs Assessment
4.5
Rating, 4.5 out of 5 stars
81 reviews
Beginner · Course · 1 - 4 Weeks
University of Michigan
Successful Negotiation: Essential Strategies and Skills
Skills you'll gain: Negotiation, Contract Negotiation, Conflict Management, Mediation, Sales Strategy, Arbitration, Communication, Influencing, Planning, Decision Making, Ethical Standards And Conduct, Cultural Diversity
4.8
Rating, 4.8 out of 5 stars
20K reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Rutgers the State University of New Jersey
Business Intelligence and Competitive Analysis
Skills you'll gain: Competitive Intelligence, Competitive Analysis, Market Intelligence, Management Consulting, Business Consulting, Consulting, Business Strategy, Data Analysis Software, Business Intelligence, Company, Product, and Service Knowledge, Business Analytics, Analytics, Market Analysis, Benchmarking, Analysis, Performance Analysis, Trend Analysis, Business Metrics, Key Performance Indicators (KPIs), Financial Analysis
4.4
Rating, 4.4 out of 5 stars
236 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of Illinois Urbana-Champaign
Digital Marketing
Skills you'll gain: Data Storytelling, Online Advertising, Marketing Analytics, Keyword Research, Digital Media Strategy, Email Marketing, Digital Advertising, Google Analytics, Analytics, Marketing Communications, Content Marketing, Social Media Marketing, Marketing, Digital Marketing, Web Analytics, Marketing Strategies, Integrated Marketing Communications, Performance Analysis, Trend Analysis, Consumer Behaviour
4.7
Rating, 4.7 out of 5 stars
23K reviews
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Global Impact: Business Ethics
Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Corporate Sustainability, Stakeholder Management, Cultural Sensitivity, Global Marketing, Decision Making, Cultural Diversity, International Relations, Corporate Strategy, Socioeconomics
4.7
Rating, 4.7 out of 5 stars
493 reviews
Beginner · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
IBM
Generative AI for Customer Support
Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Standard Operating Procedure, Customer Support, OpenAI, Customer Service, Customer experience improvement, Technical Support and Services, Procedure Development, Data Ethics, Large Language Modeling, Artificial Intelligence, Program Development, Customer Insights, User Feedback, Business Ethics, Language Interpretation, Translation, and Studies, Automation, Image Analysis
4.7
Rating, 4.7 out of 5 stars
6.8K reviews
Intermediate · Specialization · 1 - 3 Months
Status: Free Trial
Georgia Institute of Technology
Improve Your English Communication Skills
Skills you'll gain: Sales Presentation, Presentations, Business Writing, Business Correspondence, Verbal Communication Skills, Public Speaking, Cultural Diversity, Business Communication, Professional Networking, Cultural Sensitivity, Writing, English Language, Vocabulary, Communication, Writing and Editing, Interpersonal Communications, LinkedIn, Grammar, Instagram, Concision
4.7
Rating, 4.7 out of 5 stars
27K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
IBM
Generative AI for Human Resources (HR) Professionals
Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, HR Tech, Human Resources Software, Human Resources Management and Planning, OpenAI, Human Resources, Workforce Planning, Human Resource Strategy, Data Ethics, Large Language Modeling, Artificial Intelligence, Program Development, Employee Engagement, Content Creation, Recruitment, Performance Appraisal, Employee Onboarding, Image Analysis
4.7
Rating, 4.7 out of 5 stars
6.8K reviews
Intermediate · Specialization · 1 - 3 Months
Status: Free Trial
IBM
IBM Data Management
Skills you'll gain: Dashboard, Data Storytelling, Data Warehousing, SQL, Data Governance, Data Security, Data Migration, Database Design, Data Literacy, Descriptive Statistics, Extract, Transform, Load, Data Mining, Cloud Storage, Data Visualization Software, Data Store, IBM DB2, Data Management, Relational Databases, MySQL, Excel Formulas
4.7
Rating, 4.7 out of 5 stars
17K reviews
Beginner · Professional Certificate · 3 - 6 Months
University of Illinois Urbana-Champaign
Corporate & Commercial Law II: Business Forms, Financing & Governmental Regulation
Skills you'll gain: Bankruptcies, Securities (Finance), Commercial Laws, Loans, Banking, Financial Regulations, Regulation and Legal Compliance, Business, Financial Regulation, Organizational Structure, Governance, Mergers & Acquisitions
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
383 reviews
Intermediate · Course · 1 - 3 Months
Status: Free Trial
Copenhagen Business School
Strategy Formulation
Skills you'll gain: Business Strategy, Business Planning, Strategic Decision-Making, Strategic Thinking, Organizational Strategy, Resource Management, Competitive Analysis, Market Analysis, Global Marketing, Value Propositions, Market Dynamics
4.5
Rating, 4.5 out of 5 stars
1.5K reviews
Mixed · Course · 1 - 3 Months
Status: Free Trial
University of Virginia
New Models of Business in Society
Skills you'll gain: Entrepreneurship, Philanthropy, Corporate Sustainability, Stakeholder Engagement, Business Ethics, Stakeholder Management, Environmental Social And Corporate Governance (ESG), Environmental Issue, Business Modeling, Business Analysis, Business Strategy, Business, Business Transformation, Storytelling, Profit and Loss (P&L) Management, Financial Systems, Company, Product, and Service Knowledge, Organizational Leadership
4.7
Rating, 4.7 out of 5 stars
4K reviews
Mixed · Course · 1 - 4 Weeks