What are the best content writing courses on Coursera?

Popular courses include The Strategy of Content Marketing from UC Davis and Good with Words: Writing and Editing from the University of Michigan . These programs teach how to plan, write , and optimize content for web , marketing , and business communication.

Can I learn content writing for free on Coursera?

Yes. Many content writing courses offer a free audit option, which allows you to access video lessons and reading materials at no cost. You’ll need to upgrade or apply for financial aid to complete graded assignments or earn a certificate.

What will I learn in a content writing course?

You’ll learn how to write clearly and persuasively for online audiences, structure articles and blog posts, apply SEO strategies, and develop a consistent tone and brand voice. Some courses also cover editing , storytelling , and content strategy .

Do I need a writing background to take a content writing course?

Not at all. Many Coursera courses are designed for beginners and guide you through writing basics and digital best practices. More advanced learners can focus on specialized topics like UX writing, email copy, or B2B content.

Can Coursera’s content writing courses help me get a job or freelance work?

Yes. Content writing is a growing field across industries like marketing , publishing , tech, and e-commerce . A Coursera course can help you build writing samples, strengthen your portfolio, and earn certificates that show your skills to clients or employers.

Top Content Writing Courses - Learn Content Writing Online

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Find the Best Content Writing Course for Your Goals

Status: Free Trial
Board Infinity
Build a Webpage with HTML and CSS
Skills you'll gain: Hypertext Markup Language (HTML), Responsive Web Design, Web Design and Development, Cascading Style Sheets (CSS), Web Design, Bootstrap (Front-End Framework), UI Components, Typography
4.4
Rating, 4.4 out of 5 stars
20 reviews
Beginner · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
University of Maryland, College Park
Fundamentals of Digital Marketing
Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Consumer Behaviour, Cross-Channel Marketing, Marketing, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Psychology, Network Model
4.9
Rating, 4.9 out of 5 stars
7 reviews
Beginner · Course · 1 - 3 Months
Coursera Instructor Network
Automated Report Generation with Generative AI
Skills you'll gain: Report Writing, Digital Transformation, Automation, Generative AI, Business Reporting, Performance Reporting, Business Process Automation, Organizational Skills, Operational Efficiency, Artificial Intelligence, Data Analysis, Data Integrity
4
Rating, 4 out of 5 stars
39 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Simplilearn
Social Media Marketing
Skills you'll gain: Social Media Marketing, Social Media Campaigns, Content Performance Analysis, Social Media Strategy, Instagram, Facebook, Pinterest, Digital Advertising, Customer Engagement, LinkedIn, Brand Awareness, Content Creation, Target Audience
4.2
Rating, 4.2 out of 5 stars
6 reviews
Beginner · Course · 1 - 4 Weeks
Coursera Instructor Network
GenAI for Account Executives
Skills you'll gain: Account Management, Generative AI Agents, Data Ethics, Sales Enablement, Proposal Development, Sales Management, Market Analysis, Market Trend, Client Services, Workflow Management, Prompt Engineering, Innovation, Business Ethics, Customer Relationship Management, Automation
4.6
Rating, 4.6 out of 5 stars
7 reviews
Beginner · Course · 1 - 4 Weeks
Koç University
Doğrusal Cebir II: Kare Matrisler, Hesaplama Yöntemleri ve Uygulamalar / Linear Algebra II: Square Matrices, Calculation Methods and Applications
Skills you'll gain: Applied Mathematics, Linear Algebra, Differential Equations, Advanced Mathematics, Algebra, Mathematical Modeling, Mathematical Theory & Analysis
4.6
Rating, 4.6 out of 5 stars
27 reviews
Mixed · Course · 1 - 3 Months
Coursera Project Network
Social Media Campaigns with AI: From Strategy to Design
Skills you'll gain: Prompt Engineering, Canva (Software), Social Media Campaigns, Instagram, Social Media Marketing, Social Media Content, Social Media Strategy, Content Creation, Branding, ChatGPT, Generative AI Agents, Design Elements And Principles, Data Import/Export
Intermediate · Guided Project · Less Than 2 Hours
Coursera Instructor Network
Fundamentals of Speechwriting
Skills you'll gain: Storytelling, Editing, Writing and Editing, Public Speaking, Writing, Proofreading, Verbal Communication Skills, Communication Strategies
4.6
Rating, 4.6 out of 5 stars
22 reviews
Beginner · Course · 1 - 4 Weeks
Coursera Instructor Network
GenAI for Marketing Analysts: Innovate Marketing Strategies
Skills you'll gain: Marketing Analytics, Google Analytics, Campaign Management, Generative AI, Marketing Automation, Performance Analysis, Social Media Campaigns, Marketing Strategies, Customer Insights, Data Ethics, OpenAI, ChatGPT, Business Ethics, Artificial Intelligence
Intermediate · Course · 1 - 4 Weeks
Status: Free Trial
Infosec
Introduction to C++
Skills you'll gain: Secure Coding, Computer Programming Tools, C and C++, C++ (Programming Language), Software Development Tools, Software Engineering Tools, C (Programming Language), Debugging
2.9
Rating, 2.9 out of 5 stars
20 reviews
Mixed · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Create a Storyboard in Canva
Skills you'll gain: Storyboarding, Canva (Software), Storytelling, Marketing Design, Content Creation, Presentations, Marketing Materials, Dashboard, Collaborative Software, User Accounts
4.5
Rating, 4.5 out of 5 stars
15 reviews
Intermediate · Guided Project · Less Than 2 Hours
Status: Free
Coursera Project Network
Create a Process Map using a Canva Template
Skills you'll gain: Process Mapping, Project Design, Content Creation, Presentations, User Accounts
4.4
Rating, 4.4 out of 5 stars
21 reviews
Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular content writing courses

Build a Webpage with HTML and CSS: Board Infinity
Fundamentals of Digital Marketing: University of Maryland, College Park
Automated Report Generation with Generative AI: Coursera Instructor Network
Social Media Marketing: Simplilearn
GenAI for Account Executives: Coursera Instructor Network
Doğrusal Cebir II: Kare Matrisler, Hesaplama Yöntemleri ve Uygulamalar / Linear Algebra II: Square Matrices, Calculation Methods and Applications: Koç University
Social Media Campaigns with AI: From Strategy to Design: Coursera Project Network
Fundamentals of Speechwriting: Coursera Instructor Network
GenAI for Marketing Analysts: Innovate Marketing Strategies: Coursera Instructor Network
Introduction to C++: Infosec

Content Writing Courses