What are the best content writing courses on Coursera?

Popular courses include The Strategy of Content Marketing from UC Davis and Good with Words: Writing and Editing from the University of Michigan . These programs teach how to plan, write , and optimize content for web , marketing , and business communication.

Can I learn content writing for free on Coursera?

Yes. Many content writing courses offer a free audit option, which allows you to access video lessons and reading materials at no cost. You’ll need to upgrade or apply for financial aid to complete graded assignments or earn a certificate.

What will I learn in a content writing course?

You’ll learn how to write clearly and persuasively for online audiences, structure articles and blog posts, apply SEO strategies, and develop a consistent tone and brand voice. Some courses also cover editing , storytelling , and content strategy .

Do I need a writing background to take a content writing course?

Not at all. Many Coursera courses are designed for beginners and guide you through writing basics and digital best practices. More advanced learners can focus on specialized topics like UX writing, email copy, or B2B content.

Can Coursera’s content writing courses help me get a job or freelance work?

Yes. Content writing is a growing field across industries like marketing , publishing , tech, and e-commerce . A Coursera course can help you build writing samples, strengthen your portfolio, and earn certificates that show your skills to clients or employers.

Top Content Writing Courses - Learn Content Writing Online

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Find the Best Content Writing Course for Your Goals

Status: Free Trial
Microsoft
Upgrade Your Marketing Strategy with Microsoft Copilot
Skills you'll gain: Prompt Engineering, Microsoft Copilot, Competitive Analysis, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Strategic Marketing, Marketing Analytics, Performance Reporting, Marketing Channel, Generative AI, Customer Analysis, Market Research, Artificial Intelligence, Customer experience improvement, Customer Retention
4.6
Rating, 4.6 out of 5 stars
17 reviews
Beginner · Course · 1 - 4 Weeks
Status: New
University of Glasgow
Introduction to the Pharmaceutical Industry
Skills you'll gain: Pharmaceuticals, Pharmacology, Healthcare Ethics, Clinical Trials, Clinical Research, Regulatory Affairs, Healthcare Industry Knowledge, Regulatory Compliance, Medical Science and Research, Emerging Technologies, Precision Medicine, Biology, AI Personalization
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Crea equipos y trabaja en grupos con Canva
Skills you'll gain: Collaborative Software, Canva (Software), Design, User Accounts, Design Software
4.8
Rating, 4.8 out of 5 stars
149 reviews
Intermediate · Guided Project · Less Than 2 Hours
Status: Free
Coursera Project Network
Build your first Machine Learning Pipeline using Dataiku
Skills you'll gain: Data Import/Export, Exploratory Data Analysis, Predictive Modeling, Machine Learning Methods, Applied Machine Learning, Data Pipelines, Data Manipulation, Data Visualization, Data Analysis
4.5
Rating, 4.5 out of 5 stars
58 reviews
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
A Second Brain with Obsidian
Skills you'll gain: Journals, Organizational Skills, Document Management, Information Architecture, Content Management, Network Analysis, System Configuration
3.3
Rating, 3.3 out of 5 stars
23 reviews
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Prompt Engineering with GPT: Programming for Custom Content
Skills you'll gain: Prompt Engineering, Generative AI, OpenAI, ChatGPT, Large Language Modeling, Python Programming, Application Programming Interface (API)
4.4
Rating, 4.4 out of 5 stars
45 reviews
Intermediate · Guided Project · Less Than 2 Hours
Status: Free Trial
Universidade de São Paulo
Projeto Aplicado - Introdução a Gestão de Projetos
Skills you'll gain: Work Breakdown Structure, Timelines, Project Risk Management, Project Management, Project Documentation, Project Planning, Scheduling, Risk Management, Budgeting, Writing, Accountability, Peer Review
4.7
Rating, 4.7 out of 5 stars
83 reviews
Mixed · Course · 1 - 3 Months
University of Michigan
Introducción al HTML5
Skills you'll gain: Hypertext Markup Language (HTML), Web Content Accessibility Guidelines, Web Design, Web Design and Development, Usability, Web Applications, Cascading Style Sheets (CSS), Web Content, Verification And Validation
4.6
Rating, 4.6 out of 5 stars
43 reviews
Mixed · Course · 1 - 4 Weeks
Status: Free Trial
University of Colorado System
SRS Documents: Requirements and Diagrammatic Notations
Skills you'll gain: Software Design Documents, User Requirements Documents, Functional Requirement, Software Documentation, Unified Modeling Language, Functional Specification, Requirements Analysis, System Requirements, Systems Design, Technical Documentation, Data Modeling, Software Visualization, Systems Analysis, Dataflow
4.3
Rating, 4.3 out of 5 stars
53 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Tecnológico de Monterrey
Desarrollo de tu marca personal
Skills you'll gain: Branding, Strategic Marketing, Brand Strategy, Brand Awareness, Brand Management, Social Media, Marketing, Social Media Marketing, Marketing Strategies, Instagram, Professional Development, Professional Networking, Goal Setting, Content Creation, Market Opportunities, Value Propositions, Entrepreneurship, Innovation, Competitive Analysis
4.7
Rating, 4.7 out of 5 stars
55 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Creating a Portfolio Using Weebly
Skills you'll gain: Information Architecture, Content Management Systems, Web Content, Web Applications, Web Design and Development, System Configuration
4.5
Rating, 4.5 out of 5 stars
60 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: New
Coursera Instructor Network
Introduction to Generative AI in Legal
Skills you'll gain: Legal Strategy, Legal Research, Generative AI, Legal Risk, Case Law, Regulation and Legal Compliance, Legal Proceedings, Artificial Intelligence, Legal Writing, Document Management, ChatGPT, Ethical Standards And Conduct, Automation, Natural Language Processing, Client Services
5
Rating, 5 out of 5 stars
7 reviews
Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular content writing courses

Upgrade Your Marketing Strategy with Microsoft Copilot: Microsoft
Introduction to the Pharmaceutical Industry: University of Glasgow
Crea equipos y trabaja en grupos con Canva: Coursera Project Network
Build your first Machine Learning Pipeline using Dataiku : Coursera Project Network
A Second Brain with Obsidian: Coursera Project Network
Prompt Engineering with GPT: Programming for Custom Content: Coursera Project Network
Projeto Aplicado - Introdução a Gestão de Projetos: Universidade de São Paulo
Introducción al HTML5: University of Michigan
SRS Documents: Requirements and Diagrammatic Notations: University of Colorado System
Desarrollo de tu marca personal: Tecnológico de Monterrey

Content Writing Courses