What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Status: New
Status: Free Trial
Google Cloud
Üretken Yapay Zeka’ya Giriş
Skills you'll gain: Prompt Engineering, Large Language Modeling, Generative AI, Data Ethics, Artificial Intelligence, Business Ethics, Data Strategy, Compliance Training, Business Priorities, Accountability, Organizational Strategy, Regulatory Compliance, Governance, Google Cloud Platform, Ethical Standards And Conduct, Artificial Intelligence and Machine Learning (AI/ML), Operational Risk, Performance Tuning, Machine Learning Methods, Machine Learning
Intermediate · Specialization · 1 - 3 Months
Coursera Instructor Network
Evaluating Large Language Model Outputs: A Practical Guide
Skills you'll gain: Large Language Modeling, Program Evaluation, Generative AI, Data Ethics, Artificial Intelligence, Google Cloud Platform, Natural Language Processing, Quality Assessment, Applied Machine Learning, User Feedback, Image Analysis, Human Factors, Performance Metric
Beginner · Course · 1 - 4 Weeks
Google Cloud
APIs Explorer: Cloud SQL
Skills you'll gain: MySQL, Database Management, Cloud API, Data Store, Application Programming Interface (API), Data Import/Export, Cloud Storage
Beginner · Project · Less Than 2 Hours
Google Cloud
Machine Learning Operations (MLOps): Getting Started - Português Brasileiro
Skills you'll gain: MLOps (Machine Learning Operations), Google Cloud Platform, DevOps, Application Lifecycle Management, CI/CD, Application Deployment, Cloud Solutions, Applied Machine Learning, Automation, Data Processing, Continuous Monitoring
Intermediate · Course · 1 - 4 Weeks
Google Cloud
Network Tiers - Optimizing Network Spend
Skills you'll gain: Google Cloud Platform, Network Performance Management, Network Planning And Design, Cloud Computing, Virtual Machines, Network Routing
Beginner · Project · Less Than 2 Hours
Google Cloud
Analytics as a Service for Data Sharing Partners
Skills you'll gain: Dashboard, Data Sharing, Cloud Computing, Big Data, Data Access, Google Cloud Platform
Beginner · Project · Less Than 2 Hours
Google Cloud
Datastream: PostgreSQL Replication to BigQuery
Skills you'll gain: Data Validation, Google Cloud Platform, PostgreSQL, Data Import/Export, Data Maintenance, Data Pipelines, Data Migration
Intermediate · Project · Less Than 2 Hours
Status: New
Google Cloud
在 Google Cloud 上创建生成式 AI 应用
Skills you'll gain:
Intermediate · Course · 1 - 3 Months
Status: New
Google Cloud
Google Cloud에서 생성형 AI 앱 만들기
Skills you'll gain:
Intermediate · Course · 1 - 3 Months
Google Cloud
Getting Started with Liquid to Customize the Looker User Experience
Skills you'll gain: Systems Integration
Intermediate · Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Architecting with Google Kubernetes Engine: Production em Português Brasileiro
Skills you'll gain: Kubernetes, Google Cloud Platform, CI/CD, Cloud-Native Computing, Application Deployment, Continuous Integration, DevOps, Cloud Storage, Continuous Delivery, Cloud Security, Role-Based Access Control (RBAC), Managed Services, Cloud Services, Data Storage, Identity and Access Management, Database Management, Authorization (Computing), Authentications, Database Management Systems
Intermediate · Course · 1 - 3 Months
Google - Spectrum Sharing
CBRS Professional Training
Skills you'll gain: Software Installation, Wireless Networks, General Networking, Network Infrastructure, System Implementation, Telecommunications, Network Protocols, System Configuration, Geospatial Information and Technology, Identity and Access Management, Network Planning And Design
Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular google ads courses

Üretken Yapay Zeka’ya Giriş: Google Cloud
Evaluating Large Language Model Outputs: A Practical Guide: Coursera Instructor Network
APIs Explorer: Cloud SQL: Google Cloud
Machine Learning Operations (MLOps): Getting Started - Português Brasileiro: Google Cloud
Network Tiers - Optimizing Network Spend: Google Cloud
Analytics as a Service for Data Sharing Partners: Google Cloud
Datastream: PostgreSQL Replication to BigQuery: Google Cloud
在 Google Cloud 上创建生成式 AI 应用: Google Cloud
Google Cloud에서 생성형 AI 앱 만들기: Google Cloud
Getting Started with Liquid to Customize the Looker User Experience: Google Cloud

Google Ads Courses