What are the best e-commerce courses on Coursera?

Top e-commerce courses include Digital Marketing and E-commerce from Google and Supply Chain Management for E-commerce from Starweaver . You can also find programs that cover online store setup, customer behavior, SEO , and payment systems—all relevant for launching or improving an e-commerce business.

Do I need prior experience in business or marketing to start learning E-commerce on Coursera?

E-commerce courses on Coursera are accessible to learners of all backgrounds: Beginners can start with introductory courses that cover the basics of setting up an e-commerce business. Those with some business or marketing experience can enhance their skills with more specialized topics such as digital marketing , data analytics , or supply chain management . Advanced learners can explore in-depth strategies for scaling an e-commerce business globally and integrating advanced technology solutions.

Can I learn e-commerce for free on Coursera?

Yes. Many e-commerce courses offer a free audit option. This allows you to watch video lessons and access readings at no cost. You’ll need to upgrade or apply for financial aid to earn a certificate or access graded assignments.

What will I learn in an e-commerce course?

You’ll learn how to build and manage an online store, attract and retain customers, set up product pages, use marketing tools like email and social media , and analyze performance data . Some courses also introduce platforms like Shopify , WooCommerce, and Google Ads .

Do I need experience to start learning about e-commerce?

No experience is required. Many courses are designed for beginners and walk you through the process of launching an e-commerce business from scratch. There are also more advanced options for learners with some business or marketing background.

Top E-commerce Courses - Learn E-commerce Online

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Find the Best E-Commerce Course for Your Goals

Status: New
Coursera Instructor Network
GenAI for Call Centers: AI-Driven Customer Success
Skills you'll gain: AI Personalization, Customer Insights, ChatGPT, Generative AI, Call Center Experience, Prompt Engineering, Customer experience improvement, Customer Engagement, Customer Service, Workflow Management, Process Optimization, Self Service Technologies, Artificial Intelligence, Business Process Automation, Automation
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Comment configurer Facebook Analytics
Skills you'll gain: Facebook, Online Advertising, Advertising Campaigns, Advertising, Digital Advertising, Social Media Campaigns, Web Analytics
Beginner · Guided Project · Less Than 2 Hours
Status: New
Google Cloud
BigQuery para analistas de dados
Skills you'll gain:
Intermediate · Course · 1 - 3 Months
Coursera Project Network
Diseña historias para Instagram y Facebook con Easil
Skills you'll gain: Instagram, Social Media Content, Animations, Social Media, Content Creation, Facebook, Social Media Marketing, Graphical Tools, Digital Design
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
University of Colorado Boulder
Aplicar Atividades PhET para Educação STEM
Skills you'll gain: Simulations, Mathematics Education, Science and Research, User Feedback, Technical Support
Intermediate · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Einführung in Facebook Audience Insights
Skills you'll gain: Advertising Campaigns, Target Audience, Facebook, Online Advertising, Marketing Strategies, Social Media, Marketing Analytics, Customer Insights, Social Media Marketing, Marketing Budgets
Intermediate · Guided Project · Less Than 2 Hours
Google Cloud
Encoder-Decoder Architecture - Português Brasileiro
Skills you'll gain: Keras (Neural Network Library), Tensorflow, Deep Learning, Natural Language Processing, Applied Machine Learning, Text Mining, Machine Learning
Advanced · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
Packt
Building a Strong Business Foundation
Skills you'll gain: Business Modeling, Business Planning, Customer Analysis, User Research, Entrepreneurship, Financial Management, Market Research, Marketing Strategies, Business Development, Target Audience, Business Strategy, Email Marketing, Social Media Marketing, Value Propositions, Search Engine Optimization
Beginner · Course · 1 - 3 Months
Tecnológico de Monterrey
Criando uma estratégia digital vencedora
Skills you'll gain: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Social Media Strategy, Web Content, Content Strategy, Digital Advertising, Web Analytics and SEO, Content Creation, Email Marketing, Digital Communications, E-Commerce, Target Audience
Beginner · Course · 1 - 4 Weeks
Fundação Instituto de Administração
Strategic Marketing
Skills you'll gain: Marketing Planning, Strategic Marketing, Global Marketing, Business-To-Consumer, Marketing, Business Strategy, Marketing Strategy and Techniques, Value Propositions, B2B Sales, Business Ethics, Customer experience strategy (CX), Customer Analysis, Customer Insights, Market Research
Intermediate · Course · 1 - 3 Months
Coursera Project Network
Cómo vincular cuentas de anuncios de Meta Business
Skills you'll gain: Facebook, Online Advertising, Advertising Campaigns, Digital Advertising, Social Media Marketing, Advertising, Social Media, Payment Processing
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Google Cloud
Create Image Captioning Models - Português Brasileiro
Skills you'll gain: Image Analysis, Deep Learning, Computer Vision, Applied Machine Learning
Advanced · Course · 1 - 4 Weeks