• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: Free
      Free
      S

      Sciences Po

      Cities are back in town : urban sociology for a globalizing urban world

      Skills you'll gain: Sociology, Social Sciences, Demography, Social Justice, Environmental Issue, Cultural Diversity, World History, Political Sciences, Systems Thinking, Governance, Economics, Research Methodologies

      4.5
      Rating, 4.5 out of 5 stars
      ·
      185 reviews

      Beginner · Course · 1 - 3 Months

    • E

      ESSEC Business School

      L'entrepreneuriat social: faire son business plan

      Skills you'll gain: Business Modeling, Market Research, Business Planning, Entrepreneurship, Key Performance Indicators (KPIs), Marketing, Performance Measurement, Sustainability Reporting, Stakeholder Engagement, Target Market, Customer Analysis, Business Strategy, Needs Assessment, Goal Setting, Governance, Financial Planning

      4.5
      Rating, 4.5 out of 5 stars
      ·
      122 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      Universidad de los Andes

      Formadores de Ciudadanía

      Skills you'll gain: Teaching, Diversity Awareness, Community Development, Pedagogy, Conflict Management, Train The Trainer, Instructing, Instructional Strategies, Cultural Diversity, Classroom Management, Working With Children, Empathy, Collaboration, Decision Making

      4.9
      Rating, 4.9 out of 5 stars
      ·
      488 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Biases and Portfolio Selection

      Skills you'll gain: Behavioral Economics, Portfolio Management, Investments, Financial Market, Asset Management, Consumer Behaviour, Market Dynamics, Market Trend, Capital Markets, Decision Making, Finance, Market Analysis, Performance Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      278 reviews

      Mixed · Course · 1 - 4 Weeks

    • J

      Johns Hopkins University

      The People, Power, and Pride of Public Health

      Skills you'll gain: Public Health, Community Health, Health Policy, Public Health and Disease Prevention, Public Policies, Media and Communications, Preventative Care, Infectious Diseases, Health Systems, Advocacy, Data Collection, Injury Prevention, Nutrition and Diet

      4.7
      Rating, 4.7 out of 5 stars
      ·
      244 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Esports

      Skills you'll gain: Peer Review, Video Game Development, Professional Development, Contract Negotiation, Media and Communications, Branding, Organizational Structure, Organizational Strategy, Game Design, Recruitment, Journalism, Fundraising, Competitive Analysis, Brand Strategy, Contract Management, Live Streaming, Higher Education, Workforce Planning, Event Planning, Strategic Thinking

      4.6
      Rating, 4.6 out of 5 stars
      ·
      261 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Fundamentos del Emprendimiento: Pensamiento y Acción

      Skills you'll gain: Entrepreneurship, Feasibility Studies, Business Planning, Strategic Thinking, New Business Development, Business Strategies, Innovation, Financial Analysis, Business Leadership, Business Analysis, Marketing Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      707 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Lead Generation Messenger Chatbot using Chatfuel

      Skills you'll gain: Lead Generation, Email Marketing, Marketing Automation, Google Sheets, Application Deployment, Real Time Data, Customer Communications Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      309 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Microsoft 365 Copilot: Personal Productivity for All

      Skills you'll gain: Microsoft Copilot, Microsoft 365, Target Audience, Microsoft Teams, Productivity Software, Complex Problem Solving, Strategic Communication, Brainstorming, Artificial Intelligence, Communication, Project Management Software, AI Personalization, Generative AI, Project Risk Management, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      184 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Aptly

      Advertising and E-commerce on TikTok

      Skills you'll gain: TikTok, Content Performance Analysis, Performance Measurement, Web Analytics, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Performance Metric, Digital Advertising, Marketing Analytics, Marketing, Marketing Strategies, E-Commerce, Campaign Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      60 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Prototyping and Design

      Skills you'll gain: Prototyping, User Interface (UI) Design, Usability, Graphic and Visual Design, Web Content Accessibility Guidelines, Design, Interaction Design, Human Computer Interaction, Human Centered Design, Mockups, Wireframing, UI Components, Responsive Web Design, Internet Of Things

      4.6
      Rating, 4.6 out of 5 stars
      ·
      394 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Business Opportunities and Risks in a Globalized Economy

      Skills you'll gain: Economic Development, International Finance, Economics, Market Opportunities, Business Economics, International Relations, Global Marketing, Demography, Business Risk Management, Analysis, Growth Strategies, Policy Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      172 reviews

      Intermediate · Course · 1 - 3 Months

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    meta social media marketing capstone
    social media marketing in practice
    genai in social media marketing
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…109110111…373

    In summary, here are 10 of our most popular social media marketing courses

    • Cities are back in town : urban sociology for a globalizing urban world : Sciences Po
    • L'entrepreneuriat social: faire son business plan: ESSEC Business School
    • Formadores de Ciudadanía: Universidad de los Andes
    • Biases and Portfolio Selection: Rice University
    • The People, Power, and Pride of Public Health: Johns Hopkins University
    • Esports: University of California, Irvine
    • Fundamentos del Emprendimiento: Pensamiento y Acción: University of California, Irvine
    • Create a Lead Generation Messenger Chatbot using Chatfuel: Coursera Project Network
    • Microsoft 365 Copilot: Personal Productivity for All: Vanderbilt University
    • Advertising and E-commerce on TikTok: Aptly

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok