What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Status: Free Trial
Google Cloud
Modernize Infrastructure and Applications with Google Cloud - Español
Skills you'll gain: Serverless Computing, Digital Transformation, Containerization, Hybrid Cloud Computing, Cloud Infrastructure, Application Programming Interface (API), Cloud Computing Architecture, Google Cloud Platform, Cloud Computing, Cloud Applications, Multi-Cloud, Organizational Change, Kubernetes, Microservices, Data Migration, Virtual Machines, Scalability
Beginner · Course · 1 - 4 Weeks
Google Cloud
Cloud Operations for GKE
Skills you'll gain: Kubernetes, Google Cloud Platform, Containerization, System Monitoring, Cloud Computing, Network Monitoring, Debugging
Beginner · Project · Less Than 2 Hours
Coursera Project Network
Marketing with Zapier & ChatGPT: Automated Content Calendars
Skills you'll gain: Marketing Automation, Application Programming Interface (API), Google Sheets, Calendar Management, ChatGPT, Content Creation, Digital Marketing, Content Marketing, Prompt Engineering, Social Media Content, Automation, Content Strategy
3.5
Rating, 3.5 out of 5 stars
6 reviews
Intermediate · Guided Project · Less Than 2 Hours
Coursera Project Network
APIs in Java: Call and Integrate an API
Skills you'll gain: Restful API, Application Programming Interface (API), Postman API Platform, Java, Apache Maven, Eclipse (Software)
Intermediate · Guided Project · Less Than 2 Hours
Google Cloud
Validate Data in Google Sheets
Skills you'll gain: Data Cleansing, Data Validation, Spreadsheet Software, Data Quality, Data Analysis Software
Intermediate · Project · Less Than 2 Hours
Packt
Ultimate Graphic Design Course: Create 40 Practical Projects
Skills you'll gain: Graphic Design, Design Reviews, Design Elements And Principles, Typography, Portfolio Management, Animations, Marketing Materials, Marketing Design, Adobe Photoshop, Logo Design, Branding, Social Media Content, Instagram
Beginner · Course · 3 - 6 Months
Google Cloud
Service Accounts and Roles: Fundamentals
Skills you'll gain: Virtual Machines, Data Access, User Accounts, Google Cloud Platform, Cloud Computing, Cloud API, Query Languages
Beginner · Project · Less Than 2 Hours
Google Cloud
Cloud Functions: Qwik Start - Command Line
Skills you'll gain: Google Cloud Platform, Application Deployment, Command-Line Interface, Cloud Applications, Cloud Computing, Serverless Computing, Test Tools, Cloud Services, System Monitoring
Beginner · Project · Less Than 2 Hours
Google Cloud
App Engine: Qwik Start - Java
Skills you'll gain: Google App Engine, Application Deployment, Cloud Applications, Java, Google Cloud Platform, Cloud Services, Platform As A Service (PaaS), Application Development, Cloud Computing, Web Applications
Beginner · Project · Less Than 2 Hours
Google Cloud
Creating a De-identified Copy of Data in Cloud Storage
Skills you'll gain: Cloud Security, Data Loss Prevention, Google Cloud Platform, Data Access, Cloud Storage, Data Security, Cloud Computing, Personally Identifiable Information, Unstructured Data
Beginner · Project · Less Than 2 Hours
Google Cloud
De-identifying DICOM Data with the Healthcare API
Skills you'll gain: Cloud API, Google Cloud Platform, Data Store, Medical Privacy, Application Programming Interface (API), Health Informatics, Health Information Management, Data Import/Export, Data Security, Medical Imaging
Intermediate · Project · Less Than 2 Hours
Starweaver
Build a Data Warehouse Using BigQuery
Skills you'll gain: Extract, Transform, Load, Data Warehousing, Data Governance, Data Infrastructure, Business Intelligence, SQL, Data Architecture, Data Management, Data Transformation, Database Management, Pandas (Python Package), Data Security, Google Cloud Platform
Advanced · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular google ads courses

Modernize Infrastructure and Applications with Google Cloud - Español: Google Cloud
Cloud Operations for GKE: Google Cloud
Marketing with Zapier & ChatGPT: Automated Content Calendars: Coursera Project Network
APIs in Java: Call and Integrate an API: Coursera Project Network
Validate Data in Google Sheets: Google Cloud
Ultimate Graphic Design Course: Create 40 Practical Projects: Packt
Service Accounts and Roles: Fundamentals: Google Cloud
Cloud Functions: Qwik Start - Command Line: Google Cloud
App Engine: Qwik Start - Java: Google Cloud
Creating a De-identified Copy of Data in Cloud Storage: Google Cloud

Google Ads Courses