What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Coursera Project Network
Как пользоваться Twitter Ad Manager и смотреть результаты
Skills you'll gain: Online Advertising, Digital Advertising, Content Performance Analysis, Advertising Campaigns, Advertising, Paid media, Social Media Marketing, Social Media Campaigns, Web Analytics
Beginner · Guided Project · Less Than 2 Hours
Google Cloud
Use Go Code to Work with Google Cloud Data Sources
Skills you'll gain: Google App Engine, Application Deployment, Google Cloud Platform, Go (Programming Language), Cloud Applications, Cloud Development, Development Testing, Data Access, Database Application, Operational Databases
Beginner · Project · Less Than 2 Hours
Google Cloud
Finding Data in Google Sheets
Skills you'll gain: Google Sheets, Query Languages, Spreadsheet Software, Data Manipulation, Data Transformation, Data Cleansing, Excel Formulas
Intermediate · Project · Less Than 2 Hours
Google Cloud
Running a Node.js Container on Google Kubernetes Engine
Skills you'll gain: Containerization, Kubernetes, Docker (Software), Google Cloud Platform, Cloud Applications, Application Deployment, Scalability, Public Cloud, Node.JS
Beginner · Project · Less Than 2 Hours
Google Cloud
Optimizing Your Google Cloud Costs en Español
Skills you'll gain: Cost Control, Google Cloud Platform, Cost Management, Budget Management, Cost Reduction, Expense Management, Cloud Storage, System Monitoring, Virtual Machines, Serverless Computing, Resource Allocation, Resource Management
Intermediate · Course · 1 - 4 Weeks
Status: Free Trial
University of Colorado Boulder
Unsupervised Text Classification for Marketing Analytics
Skills you'll gain: Unsupervised Learning, Unstructured Data, Deep Learning, Jupyter, Text Mining, Machine Learning Methods, Applied Machine Learning, Machine Learning, JSON, Natural Language Processing, Machine Learning Algorithms, Marketing Analytics, Data Processing, Data Wrangling
Build toward a degree
Intermediate · Course · 1 - 3 Months
Google Cloud
Google Cloud Pub/Sub: Qwik Start - Command Line
Skills you'll gain: Google Cloud Platform, Public Cloud, Command-Line Interface, Cloud Management, Middleware
Beginner · Project · Less Than 2 Hours
Google Cloud
Configuring IAM Permissions with gcloud
Skills you'll gain: Identity and Access Management, Cloud Management, Google Cloud Platform, Cloud Computing, Command-Line Interface, Authorization (Computing), Software Installation
Beginner · Project · Less Than 2 Hours
Google Cloud
Classify Images of Cats and Dogs using Transfer Learning
Skills you'll gain: Tensorflow, Image Analysis, Keras (Neural Network Library), Applied Machine Learning, Google Cloud Platform, Deep Learning, Computer Vision
Beginner · Project · Less Than 2 Hours
Google Cloud
Introduction to Large Language Models - 简体中文
Skills you'll gain: Prompt Engineering, Large Language Modeling, Generative AI, Application Development, Google Cloud Platform
Beginner · Course · 1 - 4 Weeks
Status: Free
Google Cloud
Scaling Microservices App: Migration to Redis Enterprise on Google Cloud
Skills you'll gain: Redis, Terraform, Infrastructure as Code (IaC), Scalability, Google Cloud Platform, Patch Management, Microservices, Application Deployment, Data Migration, Release Management
Beginner · Project · Less Than 2 Hours
Google Cloud
Building Realtime Pipelines in Cloud Data Fusion
Skills you'll gain: Cloud-Based Integration, Real Time Data, Data Pipelines, Apache Spark, Data Integration, Data Transformation, Data Wrangling
Beginner · Project · Less Than 2 Hours

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In summary, here are 10 of our most popular google ads courses

Как пользоваться Twitter Ad Manager и смотреть результаты: Coursera Project Network
Use Go Code to Work with Google Cloud Data Sources: Google Cloud
Finding Data in Google Sheets: Google Cloud
Running a Node.js Container on Google Kubernetes Engine: Google Cloud
Optimizing Your Google Cloud Costs en Español: Google Cloud
Unsupervised Text Classification for Marketing Analytics: University of Colorado Boulder
Google Cloud Pub/Sub: Qwik Start - Command Line: Google Cloud
Configuring IAM Permissions with gcloud: Google Cloud
Classify Images of Cats and Dogs using Transfer Learning: Google Cloud
Introduction to Large Language Models - 简体中文: Google Cloud

Google Ads Courses