What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Google Cloud
Use Charts in Google Sheets
Skills you'll gain: Google Sheets, Data Visualization Software, Data Presentation, Pivot Tables And Charts, Spreadsheet Software, Google Workspace
Advanced · Project · Less Than 2 Hours
Google Cloud
Dataprep: Qwik Start
Skills you'll gain: Data Cleansing, Exploratory Data Analysis, Data Manipulation, Data Transformation, Data Quality, Data Visualization, Data Analysis, Google Cloud Platform
Beginner · Project · Less Than 2 Hours
Status: Free
Coursera Project Network
Create an Advertising Concept Testing Study in Qualtrics
Skills you'll gain: Advertising Campaigns, Advertising, User Feedback, Marketing Materials, Online Advertising, Business Research, Marketing, Promotional Materials
4.2
Rating, 4.2 out of 5 stars
6 reviews
Intermediate · Guided Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Art and Science of Machine Learning en Français
Skills you'll gain: Performance Tuning, Artificial Neural Networks, Applied Machine Learning, Tensorflow, Deep Learning, Dimensionality Reduction, Regression Analysis, Supervised Learning, Google Cloud Platform, Machine Learning
Intermediate · Course · 1 - 3 Months
Google Cloud
Getting Started with Cloud KMS
Skills you'll gain: Cloud Security, Key Management, Encryption, Cloud Storage, Cloud API, Data Governance, Google Cloud Platform, Data Security
Beginner · Project · Less Than 2 Hours
Google Cloud
BigQuery Machine Learning using Soccer Data
Skills you'll gain: Analytics, Statistical Machine Learning, Advanced Analytics, Google Cloud Platform, Big Data, Applied Machine Learning, Predictive Modeling
Intermediate · Project · Less Than 2 Hours
Google Cloud
Block.one: Getting Started with The EOSIO Blockchain
Skills you'll gain: Blockchain, Virtual Machines, Cloud Infrastructure, Software Installation, Key Management, User Accounts, Development Environment
Beginner · Project · Less Than 2 Hours
Google Cloud
Working with Cloud Dataprep on Google Cloud
Skills you'll gain: Data Cleansing, Data Compilation, Data Integration, Data Transformation, Data Processing, Data Manipulation, Google Cloud Platform, Excel Formulas, Self Service Technologies
Beginner · Project · Less Than 2 Hours
Google Cloud
Working with Artifact Registry
Skills you'll gain: Apache Maven, Package and Software Management, Google Cloud Platform, Google App Engine, CI/CD, Containerization, Release Management
Beginner · Project · Less Than 2 Hours
Google Cloud
Classify Images with TensorFlow Convolutional Neural Networks
Skills you'll gain: Tensorflow, Data Collection, Image Analysis, Artificial Neural Networks, Deep Learning, Computer Vision, Google Cloud Platform, Visualization (Computer Graphics)
Beginner · Project · Less Than 2 Hours
Google Cloud
Introduction to Large Language Models - 한국어
Skills you'll gain: Prompt Engineering, Large Language Modeling, Generative AI, Application Development, Google Cloud Platform
Beginner · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
إنشاء رسوم بيانية على جداول بيانات غوغل
Skills you'll gain: Google Sheets, Graphing, Data Presentation, Spreadsheet Software, Scatter Plots, Pivot Tables And Charts
4.8
Rating, 4.8 out of 5 stars
13 reviews
Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular google ads courses

Use Charts in Google Sheets: Google Cloud
Dataprep: Qwik Start: Google Cloud
Create an Advertising Concept Testing Study in Qualtrics: Coursera Project Network
Art and Science of Machine Learning en Français: Google Cloud
Getting Started with Cloud KMS: Google Cloud
BigQuery Machine Learning using Soccer Data: Google Cloud
Block.one: Getting Started with The EOSIO Blockchain: Google Cloud
Working with Cloud Dataprep on Google Cloud: Google Cloud
Working with Artifact Registry: Google Cloud
Classify Images with TensorFlow Convolutional Neural Networks: Google Cloud

Google Ads Courses