What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Oracle
Oracle Cloud Infrastructure Multicloud Architect Professional
Skills you'll gain: Oracle Cloud, Multi-Cloud, Microsoft Azure, Cloud Computing Architecture, Identity and Access Management, Google Cloud Platform, Database Management, Network Architecture, Virtual Private Networks (VPN)
Intermediate · Course · 1 - 4 Weeks
Status: Free
Google Cloud
Hosting a Web App on Google Cloud Using Compute Engine Azure
Skills you'll gain: Cloud Hosting, Load Balancing, Cloud Applications, Google Cloud Platform, Application Deployment, Virtual Machines, Web Servers, Web Applications, Servers, Application Performance Management
Beginner · Project · Less Than 2 Hours
Google Cloud
Dialogflow CX: Managing Environments
Skills you'll gain: Release Management, Virtual Environment, Configuration Management, Cloud Management, Application Deployment, Version Control, Generative AI Agents, Google Cloud Platform
Beginner · Project · Less Than 2 Hours
Google Cloud
Getting Started with Vector Search and Embeddings
Skills you'll gain: Google Cloud Platform, Text Mining, Applied Machine Learning, Cloud Applications, Unstructured Data
Intermediate · Project · Less Than 2 Hours
Google Cloud
Deploy Your Website on Cloud Run
Skills you'll gain: Kubernetes, Application Deployment, Google Cloud Platform, Docker (Software), Cloud-Native Computing, Cloud Applications, CI/CD, Scalability, Containerization
Beginner · Project · Less Than 2 Hours
Google Cloud
Fundamentals of Cloud Logging
Skills you'll gain: Google Cloud Platform, Data Import/Export, Event Monitoring, Application Performance Management
Beginner · Project · Less Than 2 Hours
Google Cloud
Build and Deploy an Agent with Reasoning Engine in Vertex AI
Skills you'll gain: Google Cloud Platform, Generative AI Agents, Application Deployment, Artificial Intelligence, Cloud Development, Cloud Applications, Generative AI
Intermediate · Project · Less Than 2 Hours
Google Cloud
Google Cloud Storage - Bucket Lock
Skills you'll gain: Cloud Storage, Google Cloud Platform, Data Management, Unix Shell
Beginner · Project · Less Than 2 Hours
Google Cloud
Dataflow: Qwik Start - Templates
Skills you'll gain: Real Time Data, Dataflow, Data Pipelines, Command-Line Interface, Google Cloud Platform, Databases, Operational Databases, Data Processing, Big Data
Beginner · Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Gemini for Network Engineers
Skills you'll gain: Google Cloud Platform, Network Planning And Design, Virtual Private Networks (VPN), Generative AI, General Networking, Network Infrastructure, Network Engineering, Network Architecture
Beginner · Course · 1 - 4 Weeks
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Transformer Models and BERT Model - 简体中文
Skills you'll gain: Natural Language Processing, Large Language Modeling, Artificial Neural Networks, Software Architecture
Advanced · Course · 1 - 4 Weeks
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Hosting a Web App on Google Cloud Using Compute Engine (AWS)
Skills you'll gain: Cloud Hosting, Load Balancing, Google Cloud Platform, Cloud Applications, Application Deployment, Infrastructure As A Service (IaaS), Virtual Machines, Web Servers, Managed Services
Beginner · Project · Less Than 2 Hours