![[Featured Image] A marketer sits at her laptop at her desk and goes over the results of AB testing conducted by her team.](https://images.ctfassets.net/wp1lcwdav1p1/15Jm5bDTtQbnfmrNXNDVdy/3f72bb4876f0329c3896e0736d5129b3/GettyImages-651433495.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
What Is A/B Testing?
A/B testing, sometimes called split testing, is a marketing strategy that can improve campaigns and, in turn, drive customer engagement and sales. Explore its uses and benefits for a better understanding of the practice.
April 15, 2024
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